Intuition. from a (design) Perspective.




1. the art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other when viewed from a particular point.

2. a particular attitude toward or way of regarding something; a point of view.

The Design Truth

Photo Credit: Pinterest

In an interview a few months back, I was asked by my potential employer as he vetted through my design portfolio, where my ‘ideas’ come from…  This is a challenging ask, but an even more difficult answer.

As designers, there is sometimes a bit of guilt associated with this response.  A humility that we have to surrender to answer.  For creative individuals, it’s not about how we did something… it’s just about how we saw something.  This is the design truth.

We can’t provide a DIY strategy for our design intuitions.  We are (hopefully) paid for our perspectives and we should be proud of the way we add colors to the world that don’t exist.  We are needed and valued because we intuitively seduce (with intent, of course!).

(design) Seduction

Photo Credit: Pinterest
We think of intuition as a magical phenomenon—but hunches are formed out of our past experiences and knowledge.  Our visual thinking is (design) seduction and the emotive responses visual thinking yield are ‘magical’.  This is precisely why we do what we do.  Part of the ‘magic’ is the response we generate via seduction.  As visionaries, we (designers) have seen the end result throughout the erection.  We created it.  We aren’t wowed at opening by stepping into a “space” that already existed to us – for the space was in our mind’s eye from cognition.  What we are wowed by are the reactions of others as they step into
our visions.  For those wows can’t be anticipated.

Haunted by (design) Doubt?!

It is true that throughout the (design) process, we (the designers) doubt, even in our certainty.  There are many lost hours of sleep attributed to (design) doubt.  Doubt is part of the creative process.  It is our design intuition telling us that our visual thought isn’t quite vetted out.  But, really, we already know… we are aware of elements that don’t feel right.  We recognize cut corners… Vision is evolving.
Trust both your intuition and your doubt and relax.  The execution will get “nailed” especially when you are the one in control of the hammer…
Photo Credit: Pinterest




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